Location-Based Social Networks

Pete Cashmore from Mashable recently reported in his CNN column, that "Fueled by the ubiquity of GPS in modern smartphones, location-sharing services like Foursquare, Gowalla, Brightkite and Google Latitude are suddenly in vogue...with Foursquare (potentially becoming) the breakout services of the year ... provided they're not crushed by the addition of location-based features to Twitter and Facebook."

Cashmore also believes that "location is not about any singular service; rather, it's a new layer of the Web. Soon, our whereabouts may optionally be appended to every Tweet, blog comment, photo or video we post." tvig125ban1

In a recent report I published titled, "Pinpointing Popularity: Social Networking Gets Physical," my claim is that the potential of LBS lies in the hands of the major players who have been developing this technology for the last couple of years.

Whether or not ‘location’ becomes the must-have service for Twitter and Facebook to entertain and potentially absorb will most likely be based on monetization. And based on the forecasted numbers around the globe, it looks like location-based social networks are scaling fairly well in that arena - with Foursquare out front, not only striking deals with developers and new apps but also with restaurants, bars and gyms.  As a result, my prediction is that Foursquare and perhaps Gowalla will monetize their networks to a lucrative position faster than Twitter in 2010.

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4 Responses to “Location-Based Social Networks”

  1. John, This is a great article from Mashable. It is a fact that the GPS's and the G-4 cell phone networks are really stepping up applications. It is fairly reasonable to say that if you cannot get to your computer then bring the computer with you.

    Social Networking, Blogging, Working, Texting, and Talking E-mail all in your hands

  2. Thanks for an idea, you sparked at idea from a perspective I hadn't thought of yet. Now lets see if I can do something with it.

  3. That was intriguing . I like your style that you put into your work. Please do continue with more like this.

  4. Good points…I would note that as someone who really doesn’t comment to blogs much (in fact, this may be my first post), I don’t think the term “lurker” is very becoming to a non-posting reader. It’s not your fault really , but perhaps the blogosphere could come up with a better, non-creepy name for the 90% of us that enjoy reading the posts.

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